Humanizing the health care experience

Allina Health, Minnesota’s largest health care network, recently unveiled a new model of care designed to give patients more time with their doctor. The idea was to invite more patients to the system’s clinics and encourage them to choose Allina Health as a lifelong partner in care.


Allina Health wanted help getting the word out—and ultimately growing their patient base. Our challenge was to help the brand stand out from the competition by bringing to life the person-to-person health care experience.


Treating Patients Like People


Campaign generated nearly 48 million impressions, surpassing goal by 22%.

Mobile ads had high conversion success rate with engagement 98% over benchmark.