Who We Are

Haberman is a creative engagement agency with a clearly defined mission: to tell the stories of pioneers who are making a difference in the world.

Storytelling unites our work—from strategic planning to creative execution—across all channels including branding, advertising, public relations, digital and interactive, social media and grassroots engagement.


Haberman storytellers are a curious lot. Strategists, writers, visual artists, digerati, production and operations specialists – they’re intrigued with edges and unknowns. They ask a lot of questions. They weave new narratives from threads of unexpected hues and textures. Curiosity reveals the heart of the story, and from there passion takes over, leading to advocacy and results.


Haberman creates new website for Minnesota Humanities Center »

The Minnesota Humanities Center helps people understand each other better through the humanities, focusing on what unites us rather than what divides us. We think that’s a pretty worthy cause. And we wanted to help, so we designed and built a new website for the organization to connect…

Haberman pitch featured in SXSW PanelPicker »

SXSW is all about what’s next—in entertainment, tech and culture. That includes food. And “what’s next in food” is something Fred Haberman thinks about a lot, as the leader of an agency with a big portfolio of organic food pioneers and as the co-founder of Urban Organics, an…

Fred Haberman featured in Conscious Company »

Conscious Company Magazine is all about business as a force for good. So is Fred Haberman. The two got together recently to talk about social entrepreneurs and how they navigate the tough choices that come with selling a purpose-driven business.

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Pioneering Projects

As much as we love helping pioneers tell their stories and make a difference in the world, we often find opportunities of our own to act on. Sometimes we partner with clients in unique ways. The entrepreneurial spirit is alive and well at Haberman, carefully nurtured over the years with projects that started small and grew to dizzying proportions. We’re up for a challenge and open to new opportunities. Take a look at some of our favorite projects, and contact us if you have ideas of your own.